Heirlume is a fine jewelry e-commerce site with a service that helps men find the perfect gift for their significant other. We partner with independent jewelry designers across the country to offer unique pieces that are a better value than what he would find by going to Tiffany's or another high-end department store.
If a guy is in a bind this Holiday or V-day, he can come to our site and click "Find a Gift":
• He will be prompted to answer a few lifestyle based questions about the woman he is shopping for (using primarily visuals -- which our tests show most men are actually able to answer with ease about their woman!)
• Using our proprietary algorithm, we produce 9 jewelry recommendations (based on lots of regression data)
• Since he may need a little more help, the guy can then ask his friends or family (or maybe her best friend) to vote on their favorite pieces. (He can then view the voting results - highest votes, nixed pieces and any comments friends decided to add)
• He can then easily buy a gift for her with confidence and the jewelry will arrive in the mail beautifully packaged and ready to be gifted!