We are the first brand for lip health. Also, the first product with over ten certifications and third-party lab verifications for the highest quality and purity threshold on the market.

So-B is an innovative, customer-focused, health and consumer goods company aimed at solving America’s lip care needs and ending the humiliation, social stigma, and embarrassment of lip health. Backed by science and advanced by innovation, the patent pending direct-to-consumer product for men and women comes in three NSF International certified formulas. The brand prides itself on over ten certifications setting the highest quality level on the market – So-B is the first clean product for lip health with the first Verifiable Quality standard of its kind. The company boasts an innovative Customer Charity Donation program which partners with its customers to make a difference in lives across America.