Microbusiness owners are go-getters.
That's why they start their own microbusiness in the first place. But they quickly notice that there are a few things about running it that are kind of a pain. Like keeping track of clients, scheduling them, getting them to pay, getting new clients, and the list goes on.
That stuff takes too much time. If microbusiness owners knew what to do to make that stuff happen faster and easier, they would do it.
Soon they will.