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The Ultimate Startup Guide
Introduction - The Fundamentals
Why You Should Use this Guide
I have read the Introduction
Becoming a Lean Startup Guru
Get Lean with Ash Maurya
The Traits of Successful Entrepreneurs
Recommended Resources
I am on track to becoming a great entrepreneur!
Validate Your Idea
Preparation for Your Lean Startup
Name of your startup?
Where is your startup located at?
Co-founder is the key to success
Passionate about the idea?
Problem Team
Solution Team
Problem Team + Solution Team = Success
Team availability
Practicalities
Ownership
Industry will make or break you
Local Market or Global Market?
Related experience and skills
Do you have Programmer-Fu?
What's the awesome idea I've been hearing about?
Complete MVP in 1-2 months
Is it the right time to do this?
Last words on co-founder and your team
Competitor Research
Find your competitors
Try out competitors' services
How are you different?
Their pricing plans
So do your competitors solve your customers' problems?
Discover Your Competitors' Marketing Strategy
Last words on competition
Customer Development
Name your baby!
What's the problem you are trying to solve?
What's your solution?
Who are your potential customers?
Describe your perfect customer
Are you a customer yourself?
Early adopters
Market size
Alternatives
Stalk your customers
Find Their G-Spot
Validate your keywords - SEO
Always keep an open mind
Outbound Marketing
Inbound Marketing
Riskiest Assumptions
Grand Vision
How do I make money?
Cost Structure
Problem Interview Script
Problem Review Time - Truth is Outside the Building
Collecting feedback
Review Your Problem Assumptions
Powerful Messages that Sell (UVP)
In Short
Benefits of your service - Sub-Headlines
Unique Value Proposition
Sub-UVP Headline
Elevator Pitch
Unfair Advantage
Demo Time! Get Your First Users!
Create a beautiful demo landing page!
Spread the word
Build and Validate Your Solution in 1 Day
Build and Validate Your Solution in 1 Day
The Solution Interview
Solution Interview Script
Solution Interview Time
Review Your Solution Assumption
Lean Canvas - The 1-Page Business Plan
Complete your Lean Canvas
Build Your Product
How to Build an Awesome Product
AARRR (Startup Metrics)
MVP (Minimum Viable Product)
Make Users Love Your Product
Outlining Your Product (MVP)
About your MVP
Charge from day 1, and collect on day 30
#1 Problem
Solution for that #1 Problem
Key Metrics
Features to drive key metrics
Summing Up
Reviewing your features
If you don't know what to build...
Intellectual Property
Technologies
Awesome Tools to Help You Build Quickly
Fundamentals to building a product
Back-End Programming - Ruby on Rails
Front-End Programming - HTML/CSS/Bootstrap
Database
Dynamic Webpage - Javascript/jQuery
Developing for Mobile Apps
Build your website in days - Use Open Source!
Website Builders
Hosting
Still need help?
Start Building
Start Building!
Mandatory MVP Pages
Pages you will need to create
Main Feature Pages
Landing Page
Sign-up Page
Sign-in Page
Contact Page
About Page
Terms and Conditions + Privacy Policy Pages
Additional Information Page (Optional)
Pricing Page (Optional)
Other tools you might need
Get Customers While Building
Make a demo page and start collecting customers!
Create a blog (Content Marketing)
Twitter
Facebook Fanpage
Youtube
Other Channels
Push stories to all channels at once
MVP Validation Before You Launch
The MVP Interview (Script)
The MVP Interview
Review Your MVP
Ready to Launch?
Grow Users and Get Funded
Soft Launch + Get Early Adopters
Now that you're done...
Reddit Startups Section
Hacker News
Google Adwords
Other Advertising Networks
Other Early Adopter Tools
Pitch to a publication
Comment on Blogs
Learn About Your Users and Improve
Conversion Funnel
How to increase sign-ups
How to increase key feature usage
How to increase active users
How to get more paying customers
Ways to measure - Analytics
Google Analytics
Mixpanel and KISSMetrics
Get Feedback
Summary
Grow to a Million Users (Growth Hacking)
Kevin Rose's 1 to 1M Users (AWESOME)
Reddit
Hacker News
Slashdot
StumbleUpon
Scoop.it
Slideshare
Webinars
Skillshare or General Assembly
Quora
Wikipedia
Meetup.com
Craigslist
Go to events
Get onto email newsletters
Email Signature
Contest
Guest Post
Media/Celebrity Coverage
Referral
Social Login
Social Integration
SEO + Link Building
Email Campaigns
Cross Promote/Partnerships
AppSumo
Online Advertising
Give away a free eBook
Content Marketing - Blogging!
Infographics
Trend your articles
Giveaways
Price Drop
Marketing Campaigns
Personal Emails
Leave Your Phone Number
Customer Service
Finding customers and sales leads
How to Growth Hack Your Mobile App
Distribution Automation/Complimentary Tools
List of Growth Hackers
Fake it till you make it
Content Lock/Viral Lock
Email Drip Campaign
Page Load Speed
Fund Raising
Learn about Term Sheets
The Perfect Pitch
AngelList
f6s
accelerato.rs
Seed-DB
Crowdfunding
Bonus Stages
The Perfect Pitch Template
The Ultimate Pitch Template
Incorporate Your Company
Incorporation
Task 3
Optimizing Your Landing Page (Premium)
Social Proof + Testimonials + Logos
Customer Statistics
Case Studies + Success Stories
Video
On-boarding programs
Send immediate emails to provide content to your users.
A/B Testing
Become a Referral Master (Premium)
Become a Master (Premium)
Lean Marketing Funnel
Kill a Feature
Cohort Analysis
A/B Testing Landing Pages
Find out where customers came from
Focus on the right things
Master the Analytics
Conversion Metrics
Diving into AARRR
Users' Core Activity - AHA moment
Different content for Google vs. Direct Traffic (Activation)
On-boarding (Drive Activation)
Texting Mobile App to Phone
Reach Anyone By Email
Customized Content for Every Buyer Persona
Discover your competitor's SEO Strategy
Check a website's traffic/ranking
Fake it till you make it
How to grow your email list
How to get your emails read
How to handle stress
Increase Engagement
Back to Become a Master (Premium)
Task:
Kill a Feature
Task: Lean Marketing ...
Task: Cohort Analysis
Set Task Reminder
Task: Lean Marketing ...
Task: Cohort Analysis
