Task: Email Drip Campaign

Try to create engagement and loyalty through a drop campaign for your users. For instance, when a user signs up and does not complete the tasks he/she needs to complete before he/she can be fully reap the benefits of your service, use automated emails to get them to come back and complete the tasks.

Examples:

1. User signs up but doesn't return. Remind them in 3 days or a week.

2. Ask them to upload their profile image if they haven't already.

3. Ask them to make the first interaction (like a message, upload an image, tag a picture, send another user a message, etc.)

4. Abandoned Cart - send an email to remind them to come back to make the purchase.

5. Just poke them - if they've been away for long enough, just send an email like "We missed you, come back and check it out!"

6. Feedback Email - They've done all the tasks required, now ask for their feedback!

 

There's a lot more, but in general, it's just to get your users to come back and perform the most important actions on your site/app.