If you are able to get your article on one of the top publications, use tools to keep your article on the front page.
BrandYourself got their artice "Who Googled You? This Website Knows" onto Mashable. After they got it onto Mashable, they used Stumbleupon to keep the article trending so that they maximized the exposure potential. The more an article is interacted with, the longer it will trend (stay on the front page so you get more views).
This is a very important tip, because just because you got your story on a media doesn't mean other publications will pick it up. They will only pick it up if they see that the article is "hot". Therefore, if you are able to get a media to cover your story, make sure you "trend" the article to create a strong ripple effect.