Please read this section first to learn about how to optimize Google Ads: http://startitup.co/guides/514/google-adwords
If you have some budget, this is a pretty good way to give you guaranteed traffic. While this might not bring you a lot, you do this just to kick off your service to people who are interested.
Also read: 10 Facebook ads that work
Other great ad networks:
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LinkedIn Ads - This is great for B2B companies, of if you are looking for candidates
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Bing & Yahoo Ads - Some people have found more success with Bing and Yahoo because there is less comeptition there
Traditional Marketing Tools:
- Media Planning and Buying Calculators
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SRDS Media Buyers info - Find out about advertising rates and data
Mobile App Location / Ad Platform / Misc
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Placed – location based analytics for mobile apps & websites
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G6Pay – pay-per-install platform
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Burstly – mobile app monetization tools
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Yozio – campaign tracking & viral optimization for mobile apps
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Tapjoy - mobile app turnkey ad platform
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Appbackr - market, sell and distribute your apps
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Chartboost – make money with mobile games
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Playtomic - game analytics for all platforms
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Google AdMob – monitize and promote your mobile games
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Vungle – integrate video ads into your apps