Stage: Competitor Research

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In this section:

1. You will find out about your competitors' marketing strategy and the keywords they are targeting for SEO (Search Engine Optimization). They've spent efforts and money on marketing already, so you will indirectly learn a lot about your customers from your competitors.

2. You will find out about their pricing strategy, and how you can use that as a reference for your own pricing plan.

3. You will find out to see how your product is different from theirs, and how you can get a leg up on the competition.