Now that we've fully researched our competitors and have found out about their keyword/marketing strategy, think about how you are different, and if you can really differentiate yourself among the vast crowd of startups.
Nowadays starting a company is super simple, and does not require a lot of time or capital, so it's very likely someone already offers something similar to what you are doing. However, even if someone is doing something similar, don't be too discouraged, as the market is too big, and never only has 1 player monopolizing that segment.
Spend more time to research your competitors, make sure that they really don't offer what you can offer, then continue.